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A Marketing funnel is a process of turning leads into customers as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel. 

 Social marketing is marketing designed to create social change, not to directly benefit a brand. Using traditional marketing techniques, it raises awareness of a given problem or cause, and aims to convince an audience to change their behaviors. 

 Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups. 

 What Is a Webinar? A webinar is a live, web-based video conference that uses the internet to connect a host or hosts to an audience of viewers and listeners from all over the world. A webinar is a live, web-based video conference that uses the internet to connect a host or hosts to an audience of viewers and listeners from all over the world. 

 In digital marketing, a landing page is a stand-alone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.